Introduction to House of Fraser
As one of the most iconic British department stores, House of Fraser has been a staple on the high street for over 150 years. With a rich history and a reputation for high-end style, House of Fraser is now a leading player in the UK retail market.
In recent years, House of Fraser has undergone something of a renaissance, with a focus on modernising its stores and elevating its customer experience. This has seen the introduction of new luxury brands, state-of-the-art technology, and improved in-store services.
History of the Brand
House of Fraser is a high-end department store chain in the United Kingdom that was founded in 1849. The brand has a long and storied history, having been through several ownership changes and surviving multiple economic downturns. Today, House of Fraser is known for its luxurious merchandise and top-notch customer service.
The company was started by Hugh Fraser and James Arthur in Glasgow, Scotland. Originally named Fraser & Co., the store specialized in selling haberdashery and fine fabrics. In 1865, the name was changed to House of Fraser after Hugh Fraser assumed full ownership of the business.
The company continued to grow throughout the late 19th century and early 20th century, opening new stores across the UK. In 1948, House of Fraser was acquired by Harrods, another iconic British department store chain. This marked the beginning of a long period of growth for the company, as it expanded its product offerings and opened new stores nationwide.
Unique Customer Service Standards
In order to ensure that its customers are always left satisfied, House of Fraser has implemented a number of unique customer service standards. These standards include providing a personal shopping service, offering complimentary gift wrapping, and giving each customer a hand-written thank you card after their purchase.
In addition to these standards, House of Fraser also offers a loyalty program called the "Frasers Club". This loyalty program provides members with exclusive discounts, invitations to private sales, and access to a dedicated concierge team. Membership to the Frasers Club is free, and customers can sign up for it either in-store or online.
Conclusion
House of Fraser has been a leader in the British retail industry for over 150 years and is an example of how companies can remain competitive in an ever-changing market. They have successfully adapted to the digital age while remaining true to their high-end standards, offering customers quality products from top brands at reasonable prices. With its vast selection, convenience and commitment to customer satisfaction, House of Fraser continues to be one of the UK's most beloved shopping destinations.