Introduction to Peek & Cloppenburg
Peek & Cloppenburg is a leading department store chain in Germany with over 100 stores across the country. The company was founded in 1876 by brothers Johann and Bernhard Peek, and today it is one of the largest retailers in Germany.
The company offers a wide range of products for men, women, and children, including clothing, footwear, cosmetics, and home furnishings. Peek & Cloppenburg is also known for its excellent customer service and has been ranked as one of the best department stores in Germany for several years.
History of the Company
In 1877, Friedrich and August Peek opened their first department store in Düsseldorf, Germany. The company soon became one of the leading department store chains in the country. Today, there are over 60 Peek & Cloppenburg stores across Germany.
The company has a long history of providing high-quality fashion products and excellent customer service. In the early days, the company focused on selling women's clothing and accessories. Over time, they expanded their product range to include men's and children's clothing, home furnishings, and more.
Expansion to International Markets
In recent years, Peek & Cloppenburg has been expanding its reach beyond German borders, with stores now open in Austria, Denmark, the Netherlands, and Switzerland. The company plans to continue its international expansion in the coming years, with a focus on Eastern Europe.
This expansion into new markets is part of Peek & Cloppenburg strategy to become the leading department store chain in Europe. In order to achieve this goal, the company is investing heavily in its international operations. By expanding into new markets and opening new stores, Peek & Cloppenburg will be able to tap into new customer base and grow its business.
Conclusion
Peek & Cloppenburg has grown from a small family business to one of Germany's leading department store chains over the past hundred years. As it continues to expand, so does its reach and influence in the fashion industry, and in people’s lives across Europe. The story behind this company is an inspirational one that speaks of resilience, hard work, and dedication — values that are still held by those who carry on its legacy today.