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Etam’s Sustainable Fashion Approach | Supporting Eco-Friendly Practices in the Industry

Fashion is not just about looking good, it’s also about doing good for the environment. As more and more consumers become aware of the impact that fast fashion has on our planet, sustainable fashion is gaining momentum. One brand leading the charge in eco-friendly practices is Etam. From using recycled materials to reducing their carbon footprint, they are making a concerted effort to create clothing that looks great while also being kinder to the earth. In this blog post, we’ll dive deeper into Etam’s sustainable fashion approach and explore how they’re supporting eco-friendly practices in the industry.

Etam's Sustainable Fashion Approach

Etam is a French luxury fashion house that has been working to create sustainable and eco-friendly practices within the industry for over a decade. Etam was one of the first luxury fashion houses to sign the United Nations Global Compact, and they continue to work towards sustainability through their philosophy of creating "fashion with soul."

Etam’s approach to sustainability starts with their sourcing practices. They work with a limited number of suppliers who meet their stringent environmental criteria, including being certified organic and fair trade. All of Etam’s materials are also environmentally friendly, such as using recycled or recyclable fabrics, making use of natural dyes, and reducing water usage.

Etam also strives to create ethical working conditions for their employees. For instance, all employees are entitled to a minimum wage that is above the national average, sick leave is provided, there is a safe working environment policy in place, and no child labor is used. In addition, Etam provides training opportunities for employees in areas such as social responsibility and environmental awareness.

Etam’s commitment to sustainability has resulted in several awards over the years, including the prestigious Ethical Fashion Awards (EFAs) in 2011 and 2013. Their goal is not only to create beautiful clothing but to make a difference in the world by helping improve people’s lives both inside and outside of the fashion industry.

What is sustainable fashion?

Sustainable fashion is an approach to clothing design that aims to reduce negative environmental and social impacts while maintaining or improving human health. Etam is one of the leading sustainable fashion brands, and their approach focuses on three essential elements: reducing waste, using natural materials, and promoting sustainable production methods.

Etam was founded in 1997 as a result of two friends’ shared concern for the environment. The founders believed that if everyone took small steps to conserve resources, society could make a significant impact on the planet. Etam has always been committed to sustainability, and their innovative sustainable fashion designs have helped them make a positive impact on the industry.

Some of Etam's key sustainable practices include using natural materials whenever possible, aiming to minimize waste throughout the manufacturing process, and supporting environmentally friendly production methods such as reduced chemical usage and energy conservation.

Etam is also involved in various social initiatives that promote sustainability within the industry. They work with organizations like Greenpeace to create awareness about environmental issues, and they also donate a portion of their profits back into the community through their charitable foundation. This dedication to sustainability has helped Etam become one of the leading sustainable fashion brands in the world.

Why is sustainable fashion important?

One of the most common questions we get asked at Etam is "Why is sustainable fashion important?" And the answer, as always, is complex.

There are a few core reasons that sustainably produced clothing is so important:

1. Clothes have a huge impact on our environment. When we wear clothes, they're taking up space in our homes and in landfill sites. They can also release harmful chemicals when they're worn or destroyed.

2. The textile industry is one of the worst contributors to climate change. In fact, it's responsible for about 18% of all global emissions! That's why it's so important to choose clothing that reduces its environmental impact.

3. Sustainable fashion supports gender equality and diversity. We need to be mindful of how our choices affect others around us – including future generations. By supporting sustainable fashion practices, we're helping to create a more equitable world for everyone!


How does Etam adhere to sustainable fashion practices?

Etam is one of the biggest fashion brands in the world, and they are known for their sustainable fashion practices. Etam has been working hard to develop sustainable practices within their industry for many years now, and they have made a lot of progress. Etam uses a variety of eco-friendly materials and processes when creating their products.

One important aspect of Etam’s sustainability strategy is their commitment to eco-friendly production methods. When making clothing, they use a variety of organic fabrics and natural dyes. They also try to avoid using harsh chemicals or bleaches when cleaning their garments. These measures help reduce environmental impact and support eco-friendly practices.

Another important aspect of Etam’s sustainability strategy is their dedication to social responsibility. Since 1995, Etam has been working with UNICEF to help promote child welfare around the world. They also give back to local communities by donating money and clothes to charity events. Supporting social responsibility is an important part of Etam’s philosophy and helps them stay committed to sustainable practices


As the fashion industry becomes more and more competitive, it is essential that designers take steps to support eco-friendly practices. Etam has taken a progressive step in this direction by incorporating sustainable practices into their design process from the beginning. By doing so, they have opened up new opportunities for creating stylish, eco-friendly pieces that are also affordable. Their approach offers a model for other fashion designers to follow, and I believe that they will be successful in inspiring others to make positive change in the world of fashion.