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Forever New | The Brand Behind Australia’s Most Coveted Clothing and Accessories

Looking for a fashionable and affordable option when it comes to clothing and accessories? Look no further than Forever New! This Melbourne-based brand offers stylish clothes and accessories at an affordable price, and their products are always in demand. Plus, their customer service is top-notch – you can be sure that your inquiries will be answered quickly and satisfactorily. So if you’re looking for quality fashion at an unbeatable price, Forever New is your go-to choice.

History of Forever New

Forever New is a brand that has been around for over 20 years in Australia. It started as a small store in Sydney, and today it's one of the most popular clothing and accessory stores in the country. Forever New's unique style has made it a favorite among fashionistas everywhere.

The brand was founded by Lisa Hocking and her husband, Michael Hocking. They started the business out of their home in Sydney in 1994. At first, Forever New only sold accessories like hats, scarves, and bags. But over time, they began to sell clothing as well.

Forever New quickly became a popular choice for fashion-savvy women all across Australia.

The brand’s unique style wasn’t just popular with locals – it became known internationally too. In 2007, Forever New opened its first store outside of Australia in London.

Today, Forever New operates multiple stores throughout Australia, as well as stores in London and Los Angeles. The brand continues to be popular not only with Australian customers, but with people all around the world who love stylish clothes and accessories.

What Brands Does Forever New Carry?

Forever New is the brand behind some of Australia's most coveted clothing and accessories. The company was founded by fashion designer, Jasmine Birtles, in 2013. Forever New offers versatile and stylish clothing and accessories that are sure to turn heads.

The brand's collections include basics such as dresses, skirts, tops, and sweaters, as well as more colorful and whimsical options. Items in the Forever New line are designed to be versatile and can be worn for a variety of occasions. The brand's signature style is modern but feminine with a touch of edge.

Featured Forever New items include the Aussie Blush dress and the Harper skirt. Both pieces are perfect for summer days or nights out on the town. The Harper skirt features a flared silhouette that will flatter any figure and the Aussie Blush dress is exquisitely flattering with delicate blush tulle details scattered throughout the fabric. Both garments are made from lightweight but durable fabrics that will last through many wearings.

Another popular Forever New piece is the Oasis dress. This breezy maxi dress is perfect for summer days or evenings out on the town. The lightweight fabric allows for plenty of airflow which keeps you cool even on hot days. The fit is also tailored to hug your curves in all the right places so you can show off your latest outfit without feeling self-conscious.

The brand's accessories range from simple yet elegant necklaces to statement earrings and bracelets.

What is the Style of Forever New?

Forever New is a brand that has been gaining popularity in Australia for its stylish clothing and accessories. The brand was founded by two sisters, Stephanie and Natalie, in 2013. Forever New specializes in high-quality clothing and accessories that are made to last. The brand's clothes are designed to make you feel confident and beautiful, no matter what the situation.

The brand's unique style has won it a following among fashion-conscious Australians. The garments are versatile enough to be worn both casually and formally, making them perfect for any occasion. What's more, the prices of Forever New items are very reasonable, making them a great option for budget-minded shoppers.

The items in the Forever New line are carefully chosen to reflect the latest trends in fashion. This ensures that each piece looks fashionable and on-trend no matter what season it is worn in. The range of colors available means that everyone can find something they love to wear at Forever New.

If you're looking for stylish clothes that will make you feel confident and happy, then you should definitely check out Forever New!


The Designs of Forever New

Forever New is a Melbourne-based brand that has become synonymous with high quality and stylish clothing and accessories. Their products are sold all over Australia and around the world, and their designs are often copied but never duplicated.

Forever New was founded in 2013 by two friends, Stephanie and Erika, who were passionate about creating stylish yet affordable clothing and accessories. They sourced high-quality fabrics and materials, and meticulously designed each piece to be both functional and beautiful.

The brand's philosophy is simple: to create clothes that will make you feel confident and beautiful whatever your lifestyle or mood. Their collections are diverse, featuring everything from contemporary streetwear to elegant evening wear. Whether you're looking for something special for an occasion or just want to update your wardrobe, Forever New has something for you.


It's no secret that Australians are passionate about fashion and accessories, so it comes as no surprise that Forever New has become one of the most popular brands in Australia. With a focus on sustainable sourcing and fair manufacturing practices, Forever New is committed to creating high-quality clothing and accessories that you can wear with pride. Whether you're looking for something special for an upcoming event or just want to add a touch of luxury to your everyday look, Forever New has got you covered. Be sure to check out our collection today!