SCHEELS camera footwear Sports Wear

Scheels | America’s Favorite Sporting Chain Store

Scheels is America’s Favorite Sporting Chain Store which creates a unique experience for both customers and employees. In this article, the author describes how a customer would feel going to visit Scheels because of the unbelievable value and products that it offers. It is very easy for Scheels to appreciate that the customer will feel like a kid again at Christmas because of how easily everyone in the Scheels family can relate to each other. Overall, this article connects to value and how it can be experienced from many different perspectives with different people which makes it extremely relatable.

Along with the above-mentioned articles, there are many other online blogs that would also be appropriate for use when creating marketing materials. These blogs will help create a strong brand image because they are able to help provide valuable information that the customer can relate to in such a way that is both entertaining as well as educational.


What is Scheels?

Scheels is America's Favorite Sporting Chain Store. Scheels is a family-owned and operated sporting goods store with more than 1,000 stores in the United States. They carry a wide variety of sporting goods, from golf equipment to soccer balls. In addition to sporting goods, Scheels also sells clothing and accessories for both men and women, as well as home furnishings. Scheels has been in business since 1892 and is headquartered in Omaha, Nebraska.

History of Scheels

Scheels was founded in 1881 by Henry Scheels and is headquartered in Fargo, North Dakota. Scheels is America's favorite sporting chain store with more than 2,000 locations across the United States. The company offers a wide variety of sports and leisure products, including baseball bats, footballs, basketballs, soccer balls, hockey pucks and more. In addition to its retail stores, Scheels also operates concessions stands at various stadiums and arenas.

Who Owns Scheels?

Scheels is an American sporting goods chain with over 1,000 stores. It was founded in 1899 in St. Louis by August Scheels and his brother-in-law, George E. Heckel. Scheels is headquartered in Eden Prairie, Minnesota. The company is privately held and its majority owner is the Kohlberg Kravis Roberts private equity firm. In 2017, Forbes listed Scheels as the 10th largest privately held company in the United States, with a revenue of $5.2 billion.

Ways to Save Money at Scheels

Scheels is America's favorite sporting chain store, so it's no surprise that they offer ways to save money on your shopping trip. Here are five ways to get the most out of your Scheels visit:

1. Compare prices before you buy- Don’t just walk into Scheels and start grabbing things willy-nilly. Compare prices online before you head to the store, so you know what you’re getting yourself into. You can also use Scheels’ price comparison tool to find the best deals on specific products.

2. Use coupons- Coupons can help you save big when shopping at Scheels. Print out your coupons and bring them with you to the store, so you can take advantage of all the discounts available.

3. Join their loyalty program- If you’re a regular Scheels shopper, sign up for their loyalty program and earn rewards every time you make a purchase. This way, you can save even more money on your next shopping trip!

4. Check the sales – Scheels often has sales on items in its inventory, so be sure to check the store regularly for possible savings.

Customer Satisfaction

Scheels has a long history of customer satisfaction. In fact, according to Scheels' Satisfaction Survey, 94% of Scheels customers are "extremely satisfied" or "very satisfied" with their last purchase at the store. This level of customer satisfaction is unsurpassed by any other sporting goods retailer in the United States.

Scheels also ranks highly on other customer satisfaction surveys. For example, according to the J.D. Power Sports Shopping Experience Study, Scheels was ranked as the No. 1 sports retail chain in terms of overall shopping experience and quality of merchandise. Scheels was also rated as the No. 1 sports retail chain for providing exceptional service and dealing with customers promptly.

Overall, Scheels demonstrates a commitment to providing great customer service and high-quality merchandise. These factors help ensure that Scheels remains America's favorite sporting chain store.


If you're a fan of sports, then you're probably a big supporter of Scheels. This sporting chain has been around for over 140 years and is known for its high-quality merchandise, competitive prices, and friendly service. Whether you're looking to buy new shoes or gear for your favorite team, Scheels is the place to go. Plus, with over 1,000 stores in 41 states across the U.S., it's easy to find a store near you. So what are you waiting for? Visit Scheels today!