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The Rise of TripAdvisor | How it Changed the Landscape of Online Travel Booking

Are you a frequent traveler who relies on online booking platforms for your travel needs? If so, you’re probably familiar with TripAdvisor – the world’s largest travel site. But do you know how it rose to prominence and changed the way we book our vacations? Strap in because this blog post is going to take you on a journey through the history of TripAdvisor and its impact on the online travel industry. Get ready to see how one platform transformed an entire landscape!

What is TripAdvisor?

TripAdvisor (TRIP) is a publicly traded company that provides online travel reviews and ratings for hotels, restaurants, attractions, and other services. The company was founded in 2000 by two entrepreneurs. Today, it operates in over 180 countries and has more than 290 million registered users.

How does TripAdvisor work?

When you make a booking on the website, TripAdvisor asks reviewers who have recently visited the destination to review it. This helps travelers choose which businesses to patronize based on unbiased expert opinion. TripAdvisor also offers up-to-date travel information and exclusive deals from participating businesses. What are the benefits of using TripAdvisor?

There are many benefits to using TripAdvisor when making your travel plans: -The site is reliable and trustworthy – reviewers have an incentive to be honest because they stand to lose money if their rating is inaccurate. -The site offers travelers comprehensive information – travelers can find detailed hotel reviews, restaurant ratings, attractions ratings, and even local events. -The site offers valuable discounts – many businesses offer special rates for customers who book through TripAdvisor. -The site is easy to use – customers can browse through different destinations and make reservations without ever leaving the website.

History of TripAdvisor

TripAdvisor was founded in 1995 by two college students, who wanted to create a site where people could review and rate hotels and restaurants. The site quickly became popular, and in 2001 it was purchased by Expedia. In 2007, TripAdvisor spun off its hotel review section as a separate company, TripAdvisor LLC. Today, the company has more than 200 million unique monthly visitors and operates in more than 190 countries.

The Rise of TripAdvisor: A Look at its Impact on the Online Travel Industry

TripAdvisor, one of the leading online travel websites, has had a significant impact on the industry over the last decade. In 2006, TripAdvisor had just 10 million reviews, but today it has over 200 million reviews and is considered one of the most trusted sources for finding information about hotels, restaurants and other tourist destinations. The site also offers users a suite of tools to help them make informed decisions when booking travel arrangements.

The rise of TripAdvisor has had a major impact on the online travel industry as a whole. For instance, according to Tourism Economics, in 2016 TripAdvisor generated $5.7 billion in visitor spending – more than any other single source (source). This figure reflects not only TripAdvisor own popularity but also the fact that travelers trust its reviews above all others when making their booking decisions. As such, providers who do not have an active presence on TripAdvisor risk losing out on huge chunks of potential bookings – something that many smaller players have found to their cost in recent years.

Indeed, it was not long ago that TripAdvisor was virtually unrivaled as the go-to source for finding information about hotels and restaurants overseas. However, since 2007 competing sites such as and Expedia have started to gain ground – partly due to TripAdvisor’s reluctance to invest heavily in marketing (source).


Online travel booking has come a long way since the days of dial-up internet. Thanks to sites like TripAdvisor, travelers have more accessible and comprehensive options when it comes to finding the perfect travel destination. Whether you're looking to find a new place to stay or want to book an entire trip, TripAdvisor is always there to help. In this article, we'll take a look at how TripAdvisor came about and why it's such a popular resource for online travelers.