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Vera Bradley | The Story Behind America’s Iconic Luggage Brand

Vera Bradley is a household name that brings up images of colorful, stylish luggage and handbags. But do you know the story behind this iconic brand? In this article, we’ll explore how Vera Bradley came to be and learn how two friends created one of America’s beloved luggage brands.

Introduction to Vera Bradley

In 1982, two friends from Fort Wayne, Indiana had a shared vision of starting a company that would bring their unique sense of style to everyday products. Inspired by the patterns and colors they saw in traditional Mexican blankets, they created Vera Bradley – a line of fashionable handbags and accessories. The brand quickly became known for its bright colors and original prints, and soon expanded into luggage, travel items, and more. Today, Vera Bradley is one of America’s most iconic brands, with a loyal following of customers who love the fun and functional designs.

Whether you’re looking for a new handbag or planning your next getaway, Vera Bradley has something to fit your style. Check out our collection of beautiful bags, luggage, and travel accessories – all in the brand’s signature prints.

History of the Company

Vera Bradley was founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller. The company began as a producer of quilted handbags and luggage, but soon expanded into other areas, including stationery, eyewear, and travel accessories. Today, Vera Bradley is a leading global lifestyle brand with a presence in more than 50 countries.

The company’s story begins with its two co-founders, who met while working at a department store in Fort Wayne, Indiana. Baekgaard was a saleswoman; Miller was the store’s buyer for gift items. The two women became friends and would often go on shopping trips together.

It was on one of these trips that they had the idea to start their own company. They noticed that there were no attractive options available for women who wanted to travel in style. All of the existing luggage brands were geared towards men or were too expensive for most women to afford.

Baekgaard and Miller saw an opportunity to create a new kind of luggage brand that would be both stylish and affordable. They started Vera Bradley out of Miller’s basement, with just six original designs of quilted handbags.

The company quickly grew popular, especially among college students and young professionals who appreciated the unique style of Vera Bradley’s products. By the early 2000s, Vera Bradley had become a household name and was being sold in major retailers across the United States.

The Women Behind the Brand: Barbara Bradley Baekgaard and Patricia R. Miller

In the early 1980s, two women had a vision to create a stylish and functional handbag that would appeal to a wide range of women. With no prior experience in the fashion industry, Barbara Bradley Baekgaard and Patricia R. Miller set out to create their own line of handbags. They started by sourcing fabric from local craft stores and making prototypes by hand.

The duo eventually launched Vera Bradley, named after Baekgaard’s mother. The brand became an instant success, thanks in part to its unique designs and vibrant colors. Today, Vera Bradley is a household name and Baekgaard and Miller are credited with changing the face of the luggage industry.

Despite their success, both women remain humble and down-to-earth. In an interview with Forbes, Baekgaard credits their team for Vera Bradley’s enduring popularity. “We have an amazingly passionate staff—it’s like family around here,” she said. “When you walk in our door, we want you to feel like you’re home.”

The Vera Bradley Brand Identity

Vera Bradley is a luggage brand that is known for its colorful and patterned designs. The company was founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller. Vera Bradley's designs are inspired by the patterns of textiles from around the world. The brand's signature style is quilted fabric with a floral or paisley print. Vera Bradley has a wide range of products, including travel bags, backpacks, wallets, and accessories. The company's mission is to "bring more beauty into women's lives."

Vera Bradley has built a strong brand identity over the years. The company's logo is a simple silhouette of a flower. The brand's colors are typically pastel shades, such as pink, purple, and green. Vera Bradley's advertising often features models in casual clothing posing with the company's products. The brand has also been known to sponsor events such as music festivals and marathons.

Popular Vera Bradley Designs

Vera Bradley is one of the most popular luggage brands in America. The company was founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller. Vera Bradley is known for their colorful, patterned bags and accessories. The most popular Vera Bradley designs include the Floral Print, the Paisley Print, and the Solid Color bag.

Where to Purchase Vera Bradley Goods

If you’re looking for Vera Bradley merchandise, you have a few different options. You can purchase goods directly from the company via their website or through one of their retail partners. Vera Bradley also has a handful of factory outlet stores across the United States where you can find discounted items.

The easiest way to shop for Vera Bradley products is to visit their website. Here you’ll find the full range of merchandise, including luggage, purses, and other accessories. You can also sign up for the Vera Bradley mailing list to stay up-to-date on new product releases and special offers.

If you’re looking for a deal on Vera Bradley merchandise, your best bet is to visit one of their factory outlet stores. These stores carry a selection of discontinued items, overstocks, and slightly damaged goods at deeply discounted prices. You can find a list of Vera Bradley factory outlet locations on their website.

Corporate Social Responsibility Initiatives

In recent years, corporate social responsibility (CSR) has become an important part of many businesses' operations. Vera Bradley is no exception. The company has implemented a number of CSR initiatives over the years, including:

* Supporting Breast Cancer Research: Vera Bradley has been a longtime supporter of breast cancer research and awareness. In 2006, the company launched the Pink Ribbon Collection, with a portion of the proceeds going to support breast cancer research and awareness initiatives.

* Giving Back to the Community: Vera Bradley is committed to giving back to the community, both locally and globally. The company has partnered with a number of organizations over the years, including Make-A-Wish Foundation, Habitat for Humanity, and Operation Smile.

* Sustainability Initiatives: Vera Bradley is committed to operating in a sustainable manner. The company has implemented a number of initiatives to reduce its environmental impact, including using recycled materials in its products and packaging and reducing energy consumption at its facilities.


Vera Bradley has become a household name for their iconic bags, luggage and accessories. It’s amazing to see how such a small company has grown into an internationally recognized brand in only 35 years. The legacy that founders Barbara Bradley Baekgaard and Patricia Miller have created is one of hard work, determination and dreams coming true. With their passion at the forefront, Vera Bradley continues to bring colorful fashion-forward pieces that make us smile no matter where we go!